Annual media rights revenues for UEFA's three men's club competitions are projected to exceed $5 billion from 2027 onward, a 20 percent increase over current figures. The milestone follows a wave of new broadcast agreements covering 19 countries and territories across the Americas and Europe.
By comparison, the NBA's new media rights deals in the United States is worth approximately $7 billion per season.
The deals, announced Thursday by UC3, the joint venture managing commercial and media rights for UEFA and European Football Clubs, generated $910 million in total. That figure represents nearly 40 percent growth over the equivalent 2024-27 cycle agreements.
UC3 has now secured more than $3.8 billion in annual rights commitments for the 2027-31 cycle, reaching roughly 75 percent of its $5 billion target. Auctions covering Asia, the Middle East, North Africa, and Sub-Saharan Africa remain ahead.
Paramount+, owned by Paramount Skydance and led by David Ellison, emerged as UC3's most significant media partner. The streamer secured exclusive rights across Canada and partial rights in Central America, Mexico, and most of South America. Paramount+ already holds exclusive rights in the United States, Germany, and the United Kingdom.
Canal+ expanded its footprint by acquiring exclusive rights in Belgium and additional packages in Austria and Poland. Disney secured rights for Disney+ in Denmark and Sweden, while sharing coverage with ESPN in Mexico and South America.
The three competitions currently generate approximately $4.2 billion per year, with more than 90 percent distributed among participating clubs.
"The global appeal and commercial strength of UEFA's men's club competitions were underlined, with multiple bidders selected across multiple territories," UC3 said in a statement.






















