A new ESPN documentary reveals the frantic behind-the-scenes effort that secured Lionel Messi's international future with Argentina, including a highlight reel on VHS tape, a desperate phone book search through Rosario and a hastily arranged friendly match organized specifically to tie him to La Albiceleste before Spain could act.
When the 13-year-old Messi arrived at Barcelona's La Masia academy in 2000, Spain's youth coaching staff quickly recognized his potential. With Argentina showing no interest, youth coach Gines Melendez asked Messi's Barca teammates and coaches to convince him to commit to La Roja.
"I imagined my national team being completely invincible," Melendez said.
Messi's representative Horacio Gaggioli seized an opportunity in late 2002 when Argentina coach Marcelo Bielsa and assistant Claudio Vivas visited Barcelona. Gaggioli arranged a VHS tape of Messi's highlights and delivered it personally to Vivas at the team hotel.
"He doesn't just play well, he's incredible," Vivas told Bielsa after viewing the footage. Bielsa's reaction upon watching: "But this kid is unbelievable."
Despite the tape's impact, youth coach Hugo Tocalli chose not to include Messi in Argentina's 2003 Under-17 World Cup squad in Finland. Argentina lost the semifinal 3-2 to Spain, a team that included Messi's Barcelona teammate Cesc Fabregas. The Spanish team's chef then confronted Tocalli at dinner.
"If you would've brought the kid from Barcelona, you would've been champions," the chef told him. "That hit me hard, like someone had stabbed me with a dagger," Tocalli recalled.
That night, Tocalli resolved to act. AFA team manager Omar Souto was assigned to locate the Messi family. With no contact information available, Souto obtained a Rosario phone directory and called every listed Messi household until he reached Lionel's grandmother, who provided a chain of numbers eventually leading to his father Jorge in Barcelona.
"Finally you've remembered about my son," Jorge told Souto. "He wants to play for Argentina."
The AFA's fax to Barcelona confirming the call-up misspelled his name as "Leonel Mecci." A friendly against Paraguay was then arranged at Argentinos Juniors' stadium on June 29, 2004, the anniversary of Argentina's 1986 World Cup triumph. An Argentine referee, Gabriel Brazenas, was called the night before because a FIFA-certified official was needed urgently to make the match official and permanently bind Messi to Argentina under federation rules.
Messi entered in the second half and immediately left onlookers stunned.
"Once he'd dribbled past everyone and scored is when we all saw how easy he made things look," said teammate Pablo Zabaleta. "I think it was when everyone realized we were looking at a phenomenon."
Messi went on to win the 2022 World Cup with Argentina, completing one of sport's most celebrated international careers. For Melendez, the memory carries both pride and wistfulness.
"We gave up because, by the time he'd played for Argentina for the first time, we already knew it was a lost cause," he said. "But there was a huge amount of happiness seeing him win the World Cup in Qatar."
Argentina and Spain have yet to play a World Cup match with Messi in the lineup. Argentina lost to Germany in the 2010 quarterfinals that Spain went on to win. In 2018, both Argentina and Spain were upset in the round of 16 before they could meet in the quarterfinals.