LA Galaxy Front Office

Analysis

The MLS Is Back Tournament Discovers Itself

by Yu Miyagawa

More than a top-down branding exercise of the original MLS is Back Tournament name, the tournament found itself organically, through late-night matches, stoppage time goals, and young U.S. internationals showcasing themselves in front of a nationwide audience on television and social media.

Zlatan, Drogba & Rooney Complete Their Soccer Story In America

by Yu Miyagawa

Drogba, Ibrahimovic and Rooney recontextualized the move in terms of those viral moments that only superstars can create, those plays that define seasons, teams and eras that burn in supporters' minds long after they've gone.

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