Celta de Vigo Front Office
Iago Aspas is of a region, as close to a folkloric player as we want in the social media age. He gives space to secrets, that a player could be one of the best in the league and still go unnoticed.
What becomes of an identity if it is no longer true? We could find out this season as the state of La Liga's two superpowers has opened up a space for a host of other clubs.