Does messaging equal trophies at the end of a season? That answer is an obvious no. But does a compelling story create an opportunity for current and future supporters to invest in, thereby raising a club's value? That seems attainable, and more at one's control. Read more »

Tags: Burnley, IQ

Overreactions define the opening weekend in any sport, but we still check in on Arsenal, Everton, Liverpool, City, Chelsea and Manchester United. Read more »

Tags: Brighton & Hove Albion, Arsenal, Aston Villa, Bournemouth, Burnley, Chelsea, Crystal Palace, Everton, Leicester City, Liverpool, Manchester City, Manchester United, Newcastle United, Norwich City, Sheffield United, Southampton, Tottenham Hotspur, Watford, West Ham United, Wolverhampton Wanderers

The following is a list of the 50 essential players and managers who will define the 2019-20 Premier League season. Read more »

Tags: Brighton & Hove Albion, Arsenal, Bournemouth, Burnley, Cardiff City, Chelsea, Crystal Palace, Everton, Fulham, Huddersfield Town, Leicester City, Liverpool, Manchester City, Manchester United, Newcastle United, Southampton, Tottenham Hotspur, Watford, West Ham United, Wolverhampton Wanderers, IQ