Amazon said that millions of fans streamed Premier League matches on its Prime Video platform, setting a record for most sign-ups to the service since launch day.

“We’re delighted that millions of football fans enjoyed watching Amazon’s first ever round of Premier League matches on Prime Video.” said Alex Green, the managing director of Prime Video Sport Europe. “We are excited to be the first ever broadcaster to bring fans all 10 games live in a fixture round. We are thrilled and humbled by the positive response from Prime members.”

The company spent $118 million for a 3-year package to stream specific matches on Prime.

Amazon has an estimated 9 million Prime subscribers in the UK.