Fox is set to broadcast its final World Cup under its current contract in 2026, with the next rights deal expected to draw significantly more than the $485 million the network paid for this tournament.

Streaming platforms including Netflix, Amazon Prime Video, YouTube, Apple TV and DAZN are viewed as potential bidders for the 2030 tournament rights, alongside traditional broadcasters such as CBS, NBC and ESPN. Fox has held World Cup rights for three consecutive tournaments.

Netflix has already secured U.S. and Canadian rights to the Women's World Cup for 2027 and 2031, marking the streamer's largest live sports commitment to date alongside smaller packages involving the NFL, MLB and boxing.

FIFA is expected to auction rights for the next two men's World Cups, including the 2034 event in Saudi Arabia, which is anticipated to take place during winter months in the United States. The sale process is complicated by FIFA's market-by-market approach, with countries like England maintaining strict free-to-air broadcast requirements.

If FIFA retains its quarters-style match format rather than traditional uninterrupted halves, in-game "hydration breaks" could create additional advertising inventory and further inflate rights fees.

The NFL's looming presence also factors into U.S. media rights negotiations broadly. The league has signaled it may exercise opt-outs near the end of the decade to pursue greater compensation than its current 11-year deal worth more than $110 billion.

Fox enters the next World Cup rights negotiation facing substantial competition and is not considered the favorite to retain the tournament.