The best players in the game over the past few years have shifted to wide positions rather than central players. Cristiano Ronaldo, Lionel Messi and Mohamed Salah all typically play wide.
In the previous era, the No. 10 ruled the run of play and teams would often put two defensive midfielders in this area to counter the attack.
Elite playmakers were forced to look elsewhere as their space was crowded. Defenders are afraid to go out to the edge of the box where today's wings operate.
Traditional No. 9s in this era, who were one traditional center forwards, now tend to avoid the congestion of the penalty area.
Neymar and Kylian Mbappe are thoroughly modern "hybrid" forwards.