The Bundesliga would like to make inroads against the progress made by the Premier League in capturing the United States' market and they see American-born players as beneficial in that pursuit.

"If a player from the United States would come here and score every week,” said Michael Schade, CEO of Bayer Leverkusen, “it would be a dream come true.”

The quality of play in the Bundesliga is incredibly high but isn't as popular globally due to the dominance of Bayern Munich and they haven't invested internationally as much as other leagues.

“I think that America is not only a fantastic country, it’s a growing market for soccer. It’s also a growing market for marketing activities for European soccer clubs, but we have to show up,” said Schade.

Bayern Munich recently opened up offices in New York City.

“Maybe in the past we made a few mistakes because the Premier League started 10 years earlier with internationalization. And that was very helpful [to EPL teams] as far as I know. Most of the teams are playing overseas in the summer break,” said Schade.

Javier ‘Chicharito’ Hernandez has been excellent for Leverkusen both on and off the pitch.

Twenty percent of the club’s 1.8 million Facebook followers from Leverkusen are located in Mexico. 

The Bundesliga also represents the best path to success for American players abroad. American players tend to lack the technical ability to make it in Spain, or the tactical ability to make it in Europe, while they aren't as desired in England.