Liverpool spent less than any other elite club in the world during Jurgen Klopp's first summer transfer window.
"This is a crazy time where football is, for some people, the most serious thing in the world, but no-one really cares about it," said Klopp. "Look at the transfers: all everyone wants to know is what happens. They never want to know what it means behind, for this team, for that team.
"It’s just, 'Come on — give me the next big signing'. To be cool enough to stay out of this colourful world around football, that is what I do. I’m not part of that, I’m not there, I don’t enjoy it.
"My car knows only one way — home to here, here to home. There are more exciting lives around. The day I step back, I will never miss any of the world around football. Without being the most confident person in the world, I think I am the right person for Liverpool.
"I can’t score goals and I can’t make saves. I am not saying I am the best manager in the world, either. But I’m quite good and I am one of those managers who is really interested in structure."
Klopp is coming up on his first full calendar year as manager of Liverpool and he's happy with his decision.
"I don’t sleep too long. Here is a moment when the club needs consistency in this chair — they need the right person and I am the right person, because most of the time I am really serious, but normal.
"I am not saying there was no-one else around. The club would have found another manager, and I would have found another job — maybe an easier job. But I liked this club before I came here.
"It wasn’t a big decision for me. It was the only club that could have broken up my holiday. I had enough offers, I was saying, 'No, no, sorry, not now . . . ', and then came Liverpool. And I know how this sounds, and what people will say, but I fell in love.
"I felt responsible really quickly. It’s like if you are in my inner circle, my family, my friends. I felt Liverpool was both: family and friends."