LAFC Sells Naming Rights To Stadium For $100M Over 15 Years

Banc of California, whose 41-year-old leader has almost doubled its stock price and assets since the start of 2015, agreed to pay $100 million over 15 years for naming rights to a new soccer stadium in Los Angeles for LAFC.

At $6.7 million per year, the sponsorship is one of Major League Soccer’s biggest naming-rights deals, topping some similar arrangements in much bigger leagues as well. 

Avaya recently agreed to pay $2 million per year in a 10-year deal with MLS’s San Jose Earthquakes.

The 22,000-seat venue in South Los Angeles, home of the LAFC, will be called Banc of California Stadium.

If Los Angeles wins its bid to host the 2024 Summer Olympics, Irvine-based Banc of California could get even more exposure. 

LAFC will play its first MLS game in 2018.