More than a top-down branding exercise of the original MLS is Back Tournament name, the tournament found itself organically, through late-night matches, stoppage time goals, and young U.S. internationals showcasing themselves in front of a nationwide audience on television and social media. Read more »
LA Galaxy Analysis
The MLS Is Back Tournament Discovers Itself
Zlatan, Drogba & Rooney Complete Their Soccer Story In America
Drogba, Ibrahimovic and Rooney recontextualized the move in terms of those viral moments that only superstars can create, those plays that define seasons, teams and eras that burn in supporters' minds long after they've gone. Read more »
The Season Steven Gerrard Became Steven Gerrard
After his legendary volley in the Champions League against Olympiacos in 2004, Steven Gerrard’s burden for the next 10 years was nothing less than to save Liverpool. Read more »
What We Talk About When We Talk About Landon Donovan
Landon Donovan was a Rorschach test for how American supporters perceived their fight within the world soccer framework and the MLS Cup was an appropriate symbolic end to his career. Read more »