In an age of hyperbole, we immediately recognized the significance of the potential Super League. But the day of truth was still surreal even considering the years of rumors that prepared our reactions for when theory turned reality. Read more »
Juventus Analysis
Future Fans, Legacy Supporters, An Eventual Return To The Status Quo
The Super League Died But They're Not Through Tearing Things Down
The richest clubs in Europe were ready to detonate the sport as we know it: bleaching identities, cheapening domestic leagues, starving a great many clubs that are rich in history if not in funds. Read more »
A Modern Badge Is A Corporation's Face
What's happening at Inter is happening all over the sport. Some new badges and kits and color schemes are better than others and some old badges and kits and color schemes were pretty lousy in the first place, but everything smells strongly of disinfectant and money. Read more »
Theory Meets Reality: Andrea Pirlo Takes On The Ronaldo Challenge
It is very much too early to deliver a final verdict on Andrea Pirlo's career, but Juventus as any manager's first job is almost set up to fail by expectations and scale alone. Read more »
Serie A In The Time Of Coronavirus
The silence and emptiness could reset, or remind us of the relationship between players, teams, and its supporters. The players provide the goals and the three points; the supporters add the context and meaning that turns players into stories that live on for years. Read more »
Paul Pogba Isn't Young Anymore But He's Still An Enigma
Paul Pogba is 26 years old and should be in his prime. Yet what he is, at present, and what he still could be, in the future, remains hazy. Read more »
Serie A Match Abstract: Juventus 2, Inter 1
One could boil this match down to Sarri being able to bring in a Higuain-type of striker late into the match and Conte lacking that option. The more things change with a new style of Serie A, the more they stay the same. Read more »
Pragmatism In A Changing Serie A: The Legacy Of Max Allegri
The most interesting aspect of Max Allegri's success is that it came with no defined, built-in style or catchphrase, no tiki-taka or gegenpressing branding or philosophy easily consumed by audiences. Read more »
The Presence Or Absence Of Imagination
In the end, the most important aspect of style is having one, to look like you're trying to do something a specific way, and succeeding. Liverpool and Atleti had styles in their UCL matches this week against Bayern and Juventus. Read more »
10 Clubs Who Defined The Digital Era In 2018
There is a new, modern approach to redefining the relationship between team and supporter, created out of technology and social media. Read more »
End-To-End Stuff: Cristiano Ronaldo
We often ask athletes that they build their lives around the game they play, because we feel that if they're not doing everything in their power to play well, we're somehow being robbed of their potential. Ronaldo is one of the few players who clears that ridiculous bar and he still occasionally catches flak, because he's doing it for selfish reasons. Read more »
Netflix & Europe: Chiellini, The Defining Touch & Building UCL History
The first three episodes highlight the dominant theme of the show: Juventus' obsession with winning the Champions League that runs from the board to the players, to their supporters. Read more »
2017 Year-End Soccer Club Portfolio Rankings
Manchester City, Real Madrid, Paris Saint-Germain, Barcelona and Manchester United enter 2018 in our top-5. Read more »
Why 2017 Was The Year Of The Fullback
With the focus on counter pressing and counter attacking, it was only a matter of time in which a certain type of player or a position would arise out of sprints, recovery and athleticism. Read more »
Retweets, Player Signing Reveals & The Battle For Our Timelines
We're accustomed to an all-access approach as clubs and players must remind us why exactly they resonate as we binge watch an HBO series or blast through a Spotify playlist. Read more »
End-To-End Stuff: Juventus
For at least a few more seasons, Juventus is going to persist in this nigh untouchable stage of their history where they swallow opponents like a tranquilizing fog. Read more »
Ten Key Players Of The 2017 Champions League Final
The consensus is that Juventus and Real Madrid are as evenly matched as possible. This match will come down to the individual performances of both the likely and unlikely candidates. Read more »
Max Allegri And Juventus Build A Midfield For Europe
Max Allegri begins with an appreciation for the defensive structure of a 4-4-2 before defining the qualities he envisions in specific midfield roles with the #4 (deep lying playmaker), #8 (box to box midfielder), and #10 (attacking midfielder). Read more »
Juventus Embrace The 21st Century
The consensus after the initial social media storm is that the new logo represents why Juventus have achieved their recent success - not in the logo itself, but in taking the initiative to modernize before any other club. Read more »
2016 Year-End Soccer Club Portfolio Rankings
Real Madrid has jumped ahead of Barcelona and Bayern Munich to be our top-ranked team to finish 2016, while Borussia Dortmund and Atletico Madrid have moved into the top-5. Read more »