The Premier League has launched an initiative to stop illegal online streaming.

The streaming of live football through the internet, bypassing companies such as Sky who have paid for the broadcast rights, has long been a problem for the game’s governing bodies. 

As official TV audiences decline, the Premier League has begun to fight back, engaging with police forces across the UK and abroad and collaborating with internet service providers (ISPs) as it seeks to protect its lucrative intellectual property before bidding begins next year on a new broadcast deal.

The consumption of video content has never been easier and certainly never more prevalent.