Cristiano Ronaldo delivered $500 million in value for Nike during 2016 through his massive social media network, according to Hookit, which measures the social and digital media value for brands.
Ronaldo posted 1,703 times overall on social media in 2016. Those posts generated 2.25 billion social interactions (likes, comments, shares, retweets and views on videos), per Hookit. Nike was referenced or its logo visible in a photo or video in 347 of the posts, which had 477 million interactions.
“Cristiano is one of the top influencers on the planet who has effectively leveraged his social following and engagement into a media powerhouse to drive tremendous value for his sponsors,” says Hookit co-founder Scott Tilton.
Ronaldo has a lifetime deal with Nike worth as much as $1 billion.