West Ham has agreed upon a £20 million shirt sponsorship deal with online bookie Betway.
West Ham were left without a sponsor after their deal with their main commercial backer, Alpari, collapsed when the Swiss company went into liquidation last month.
“We are pleased to welcome Betway to the club as our new principal sponsor, in what is our biggest-ever commercial deal,” West Ham’s vice-chair, Karren Brady, said. “Like us, Betway are an ambitious, forward-thinking company and the size of the agreement reflects our status as one of the fastest growing brands in world football.
“Betway join us at one of the most exciting periods in our history and we will be working closely with them as we prepare to bid an emotional farewell to our home of more than 110 years before moving into our stunning new stadium in 2016.”